Quick little story about Direct Mail marketing for you... 4 years ago I got a standard coupon mailer from Jets Pizza in the mail. They had a really good deal on there I think it was called the jumbo Jets deal, anyway Rachel and I tried it. We had never even heard of Jets Pizza until then. That pizza was actually pretty good and we've been ordering from them regularly. I'd say we order about once a month, usually $25. 12 months $25 over four years, that's $1,200. I don't know how much that individual mailer cost them I know that they're usually purchased in large runs of mailers using list generating services to Target the mailers but I wouldn't be surprised if I paid for that whole run of mailers several times over. Moral of the story is that Direct Mail is and will always be a highly effective form of marketing.

David Rice, St. Louis, Mo